The Pink Beagle: How To Export And Win Global Markets - Review

 About the Book 

How do you decide when to enter into a global business and whom to seek advice for the correct strategy? What all factors will you consider when you enter any new market outside your home country or whose opinion will you seek in case you are new in the export-import business?

Do you base your decision on the fancy website that has been created by some agency in a remote corner or will you base your decision on the number of likes the adviser is having on Youtube or social media?

Sadly, few people start global trade without proper research and knowledge. If this is the way you will find your navigation route for global business then I am sure it could be a hit-or-miss approach. The reality is that we are living in one of the most dynamic environments that have ever been seen in history. There are so many “influencers” on social media and “advisors cum consultants” in the marketplace that it becomes impossible for any small enterprise or entrepreneur that is starting a business to get genuine and real-time information.

I believe that to enter into a global business, your foundation has to be strong. Not only the product has to stand out in the marketplace but your mind and vision have to be tuned to become a long-term player with grit and determination. One of the common mistakes that I have seen in my professional career is that people assume too many things about foreign markets. The presumption starts with the fact that something that is going well in local markets also has the potential to be exported abroad. However, the reality is that “one size fits all “ does not work in international markets. Something that goes well in Nepal may not work at all in Kuwait. It’s all about understanding your “avatar “ properly and making your strategy accordingly. In my view, to make a real impact in the global markets, we need to encourage and empower the small exporters and entrepreneurs so that they develop enough courage and confidence to create a positive impact in international business. We need to ensure that people engaged in global trade are empowered with the right knowledge and skills so that they can stand for something beyond themselves and guide others to lead and win the global marketplace.

My Thoughts

I think a solid foundation is necessary before starting a global business. This book is a treasure for people who is in need of a solid foundation in the export market. 

India has grown in popularity as a source of imports in recent years. It is one of the top twenty exporting countries in the world and a global leader in a variety of products like coffee, tea, spices, and specific gemstones.

The procedure has gotten much simpler and more accessible since liberalisation entered the Indian economy. But before starting any business, it is important to draw out a business plan and plan of action.

Therefore as a God-sent-Angel, all of the specifics of the Export trade are explained by the author. By the time the book is finished, you will be ready to begin exporting.

What I got from the book is that, your intellect and vision must be in tune to become a long-term player with grit and dedication in addition to the fact that your product must stand out in the marketplace. Something which is going well in the local markets may not have the potential to be exported abroad. We need to plan everything accordingly. We need to support and empower small exporters and business owners in order for them to have the courage and confidence they need to make a significant difference in the global markets.

The book is written in the style of notes, points and instructions that must be understood and followed when exporting. The majority of it is written with reference to India. However, I believe that this book would be beneficial to everyone who is a beginner in the exports industry in general. Another speciality of this book I found out is that each chapter titles are very interesting and includes atleast one picture. Some of my favorite chapters were 'Do you have a Pink Beagle', 'Father of Pure Food' , 'DIRT is Good' , 'Women's Favorite Doctor' and 'Going Global with Buyology'. 

Click here to purchase the book.